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Achieve “Impossible” Results Predictably

Scrappy Design Thinking Overview

Both design thinking and Scrappy Project Management© share an obsession with “the customer”. And both start by “thinking from the future” rather than getting stuck in the current situation, hampered by self-­‐limiting beliefs about what’s possible. Rather than using the classic design thinking model of Empathize – Define – Ideate – Prototype – Test, let’s use a cycle that’s a bit easier to remember:


  • Rather than instinctively jumping to HOW to solve a “problem”, start with WHY -­‐ Why is this project important?
  • Next explore WHO – who cares, who’s impacted, who’s involved, and who’s judging the success of your project?
  • Then move on to WHAT – what outcomes would go beyond “solving a problem” to surprise and delight your stakeholders?
  • Then, and only then, design and prototype HOW to achieve these outcomes and delight these stakeholders.
  • Go through the entire cycle again, expanding, revising, and refining your prototypes repeatedly, until you collapse in an exhausted heap, worn out, but with a self-­‐satisfied smile on your barrier-­‐ shattering face. Hmmm . . . perhaps I overpromise. Let’s see what happens.


  1. What is Design Thinking? Kimberly provides an overview of Design Thinking: an elegantly simple methodology shrouded in complicated jargon. “Design Thinking” describes an incredibly powerful set of process and tools that are extremely useful in designing innovative products and services, and indispensable to anyone facing seemingly insurmountable challenges. Read more …
  2. Scrappy Design Thinking: Simple Rules, Practical Tools So Design Thinking sounds great, but how is it done? Kimberly explains her Scrappy approach that integrates key elements of design thinking with a Scrappy Project Management style. Using this approach will generate new possibilities that you’d never discover using traditional problem-centric approaches. Read more …